Commitment to Community: Seafirst Insurance's Sponsorship Initiatives
At SeaFirst Insurance, we’re committed to supporting organizations that make a meaningful difference in our communities. That’s why we were proud to sponsor a breakfast for the Cool Aid Society , a vital organization dedicated to helping people experiencing poverty, homelessness, and mental health challenges across Greater Victoria.
Cool Aid provides a range of services, including supportive housing, health care, employment assistance, and food programs—working every day to ensure individuals in need have access to care, dignity, and opportunity.
As part of our sponsorship, several of our incredible SeaFirst team members volunteered their time to serve breakfast and connect with community members supported by Cool Aid. A heartfelt thank you goes out to them for representing our team with kindness and compassion.
We’re honoured to play a small role in supporting the important work of the Cool Aid Society—and even more proud of our staff who continue to show up for our community in meaningful ways.
We’re excited to share that we will once again proudly sponsor the SVA Outdoor Movie Night at the Saanich Fairgrounds—happening this year on Saturday, August 16th! This beloved community event is the perfect way to enjoy a summer evening with family and friends under the stars—and yes, it’s completely free!
This Year’s Feature Film:
🎬 E.T. the Extra-Terrestrial
Event Details:
📅 Date: Saturday, August 16th
🕕 Gates Open: 6:00 PM
📍 Location: Saanich Fairgrounds, 1528 Stellys X Road
🎥 Movie Starts: Around 8:45 PM (at dusk)
Before the movie begins, enjoy a variety of activities including:
- Delicious food vendors and concessions
- A bike decorating station
- Face painting by donation
- Capital Bike’s popular Obstacle Course
- Live music from The Fine Spirits
- A 50/50 draw
Bring your lawn chairs, picnic blankets, and your sense of adventure—we can’t wait to see you there!
We’re proud to announce our sponsorship of the 2025 Sooke Fine Arts Show & Sale!
For nearly four decades, the Sooke Fine Arts Show has been a cornerstone of Vancouver Island’s vibrant arts community. Each year, this 10-day event draws over 9,000 visitors and showcases up to 375 original works by talented artists from across the region. Through music, food, and a diverse range of artistic expressions, the show offers an immersive cultural experience for art lovers of all ages.
At SeaFirst Insurance, we’re proud to support local arts, culture, and education—and we’re honored to be part of this celebration of creativity, talent, and community spirit. We look forward to seeing the incredible work showcased at the 2025 Sooke Fine Arts Show and connecting with the community during this inspiring celebration of creativity.
Let’s make art together! 🎨
We’re excited to announce our sponsorship of Pacific FC’s Pass It On initiative for the 2025 season. As part of this partnership, SeaFirst Insurance will help provide matchday tickets to underprivileged youth, allowing more families across the Island to experience the excitement of live soccer at Starlight Stadium.
Pacific FC, a proud representative of the Canadian Premier League, continues to inspire through its commitment to community connection and youth engagement. The Pass It On initiative is one more way the team brings people together—creating opportunities for young fans to be part of the action and build lasting memories.
At SeaFirst Insurance, we believe in meaningful partnerships that create positive local impact. This initiative aligns perfectly with our ongoing efforts to support youth programs and promote inclusivity within our communities.
We look forward to cheering on Pacific FC this season and celebrating the difference this initiative makes—one ticket at a time.
Let’s go, Pacific! ⚽
We’re proud to continue our support for families across BC through our sponsorship of the 32nd Vancouver Island Golf Tournament presented by RLC Park Services, taking place on August 14th at Olympic View Golf Club.
This event plays a vital role in helping families stay close when it matters most, ensuring access to essential medical care without the burden of distance. Our sponsorship as the Golf Cart Sponsor helps make this day possible—bringing together community leaders, supporters, and champions of the cause for a memorable day of fundraising, camaraderie, and fun on the course.
We’re honoured to stand alongside Ronald McDonald House BC & Yukon in their mission to provide comfort, care, and a sense of community for families navigating medical challenges far from home.
Learn more about the impact of Ronald McDonald House BC & Yukon at www.rmhbc.ca.
We’re proud to announce our sponsorship of the Victoria Shamrocks Lacrosse Club for the 2025 summer season. As part of this partnership, our brand will be featured on a rink board at the Q Centre, supporting our continued presence in the local community.
The Victoria Shamrocks, established in 1950, are a cornerstone of Victoria’s rich lacrosse history. Competing in the Western Lacrosse Association, the Shamrocks have secured nine Mann Cup national championships and 21 provincial titles, exemplifying excellence and dedication in the sport.
We are excited to support a team that not only showcases athletic talent but also fosters strong community spirit. This partnership reflects SeaFirst Insurance’s ongoing commitment to engaging with and investing in meaningful local initiatives.
We look forward to cheering on the Shamrocks throughout the season and connecting with fans at the Q Centre.
Let’s go, Shamrocks!
We’re pleased to share that SeaFirst Insurance is sponsoring the Peninsula Panthers Hockey Club for the 2025/26 season. As part of this partnership, our brand will be featured on a rink board at the Panthers’ home arena—Panorama Recreation Centre in North Saanich.
The Peninsula Panthers are a Junior B hockey team competing in the Vancouver Island Junior Hockey League (VIJHL). They play an important role in developing young athletes while maintaining strong ties to the local community through school programs, mentorship, and outreach.
This sponsorship supports our continued presence in the region and aligns with our commitment to investing in local initiatives that foster community spirit, growth, and youth development.
To learn more about the team or catch a game, visit Peninsula Panthers.
Let’s go, Panthers!
We’re proud to announce that SeaFirst Insurance is once again sponsoring the Salt Spring Island Girls Fastpitch program for the 2025 season!
Working in partnership with the Salt Spring Island Minor Baseball Association (SSIMBA), this initiative supports girls of all ages—from kindergarten through high school—by creating a fun and inclusive space to build confidence, teamwork, and community through sport.
SSIMBA plays an important role in fostering strong values of sportsmanship, citizenship, and camaraderie on Salt Spring Island and throughout the Gulf Islands and Vancouver Island. By backing their Girls Fastpitch division for a second consecutive year, we’re helping ensure that young athletes continue to have access to meaningful opportunities both on and off the field.
Learn more about the program here: Girls Fastpitch.
We’re proud to continue our support for the Help Fill A Dream Foundation—an organization that has brought hope and comfort to families across Vancouver Island and the Gulf Islands since 1986. Their work supports children with life-threatening conditions by helping families focus on what truly matters: their child’s health and well-being.
This year, SeaFirst is once again helping cover the operational costs of their transport van—originally donated by the Sidney Food Bank. This van plays a vital role in delivering equipment, resources, and moments of joy to families in need. We’re honoured to have our SeaFirst logo displayed on the side, as a symbol of our ongoing commitment to this meaningful cause.
Help Fill A Dream offers everything from essential medical equipment to support with travel, accommodations, and home accessibility—ensuring no family has to navigate these challenges alone.
Thank you for being part of a team that supports our community in ways that truly make a difference. Together, we help keep dreams rolling.
We’re excited to share that SeaFirst Insurance is officially sponsoring Beacon Hill Little League for the upcoming season!
Since 1957, Little League baseball has played a significant role in shaping young lives right here in Victoria. Thanks to decades of dedication from parents, volunteers, the City of Victoria, and local sponsors, Beacon Hill has helped build character, teamwork, and sportsmanship in thousands of youth across our community.
Over the years, more than 15,000 players have proudly worn the orange and black, representing the heart of Beacon Hill Little League. From its early beginnings as Fairfield and James Bay-City Centre Little Leagues to becoming part of Victoria Little League District 7, Beacon Hill has grown into a passionate and community-focused organization.
Our sponsorship is part of our continued commitment to giving back to the community that supports us. We’re proud to play a small role in helping provide a positive, enriching experience for young athletes and their families.
To learn more about Beacon Hill’s incredible history and impact, visit: https://beaconhillball.com/about/about-us/
Let’s cheer on the kids this season – and celebrate the power of sport in building strong, resilient communities.
We’re excited to share that SeaFirst Insurance will once again be sponsoring the Fords and Friends Picnic, hosted by the Early Ford V8 Club #109, on Saturday, July 13th at Heritage Acres.
Close to 300 classic cars participated last year, with crowds upwards of 2,500 coming out to enjoy the event. Along with the impressive lineup of vehicles, the day includes live music, great food, and fun train rides for all ages. It’s a perfect way to spend the day with family and friends while appreciating the rich history of early Ford automobiles.
Best of all, the event supports local charitable causes, with net proceeds going directly to benefit organizations in our community. We’re proud to be part of such a meaningful day and look forward to seeing you there!
We’re excited to share that we’re once again sponsoring The Hospital Activity Book for Children in 2025! This initiative has been making a meaningful impact for over 30 years by providing fun, engaging activity books to children in hospitals, pediatric centers, victim service units, and other places where kids need a healthy distraction during difficult times.
Created with input from Child Life Specialists at leading hospitals like SickKids and the Stollery, these books offer age-appropriate content for children aged 2–12. From simple coloring pages to more advanced puzzles, they help children process their experiences in a comforting, hands-on way.
As a sponsor, we’re proud to be part of a program that supports both children’s emotional well-being and organizations like Make-A-Wish Canada and the SickKids Foundation. We’re grateful to support meaningful initiatives like this — making a difference one page at a time.
We’re excited to support the South Island Ravens as they host the annual adaptive hockey tournament – Hockey on the Rock 2025! This exciting event will take place in Victoria on March 29, 2025.
This year marks the first time the tournament will be hosted on the island, providing a unique opportunity for teams to compete against their peers from across the province. With 13 teams from all over British Columbia committed to attend, we expect approximately 280 players and about 500 participants in total.
We are proud to support such an inclusive and community-focused event and look forward to seeing the positive impact it will have on all involved.
Let’s cheer on the South Island Ravens and all the participating teams as they showcase their skills and sportsmanship!
We are thrilled to announce our sponsorship of the 13U AAA Victoria SeaWolves, an organization dedicated to providing a competitive baseball environment with a player-first approach.
Since their formation in 2019, the SeaWolves have been committed to helping players achieve their baseball dreams, whether it’s receiving offers to play at the College or University level or advancing to PBL teams.
We are proud to support such a dedicated organization and look forward to seeing the positive impact they will continue to have on young athletes in our community.
Let’s cheer on the Victoria SeaWolves as they strive for excellence on and off the field!
We are excited to share our support and sponsorship of the Sidney Anglers Association’s Annual Salmon Enhancement Fundraiser!
This event, taking place on March 29th and 30th, raises essential funds for salmon conservation efforts, supporting habitat restoration and sustainability initiatives.
The Sidney Anglers Association (SAA) has been a key player in local salmon conservation since its founding in 1977. Their work aligns with our company’s commitment to supporting community-driven environmental initiatives.
The annual fundraiser, formerly known as the Derby, has been a major event in their efforts to ensure the future of salmon populations in our region.
We’re proud to stand behind an initiative that not only brings our community together but also ensures the health of our local salmon populations for generations to come.
For more details, visit the Sidney Anglers Association website.
We are thrilled to announce our sponsorship of the upcoming Round Salt Spring Island Race and Social Weekend, scheduled for May 16-18, 2025. This premier sailing event, hosted by the Salt Spring Island Sailing Club, has evolved over 50 years into a weekend-long celebration, earning the reputation as “the best regatta on the coast.”
The event attracts up to 120 boats, ranging from maxi yachts to small club racers, all converging for a challenging circumnavigation of Salt Spring Island. Our partnership with this esteemed event underscores our commitment to supporting local communities and engaging with maritime traditions.
For more details about the event, visit the official website: www.roundsaltspring.ca.
We are thrilled to announce our sponsorship of the Langford Lightning U17 Girls Fastball Team for the upcoming 2025 season. The Langford Minor Fastball Association has been a cornerstone of youth sports on South Vancouver Island for over 50 years, providing exceptional programs for fastpitch softball development, competition, and fun.
The U17 Girls Fastball Team exemplifies dedication, teamwork, and community spirit—values that resonate deeply with our own. Our sponsorship will support these talented athletes as they continue to excel in their sport and foster a love for the game within our community.
For more information about the team and their schedule, please visit the Langford Fastball website.
Let’s rally behind the Langford Lightning U17 Girls and make this season a memorable one for all!
We are proud to support the 25th Annual Salt Spring Film Festival, taking place from February 28 to March 2, 2025, at Gulf Islands Secondary School.
The Salt Spring Film Festival is a well-respected community event dedicated to showcasing thought-provoking documentary films from around the world. By sponsoring this milestone year, SeaFirst is helping to support meaningful storytelling and community engagement.
For more details about the festival, including schedules and featured films, visit saltspringfilmfestival.com.
SeaFirst Insurance is proud to sponsor the Central Saanich Extreme 17B (2009) Fastball Team. This talented group of athletes represents the spirit of teamwork, determination, and skill development that Extreme Fastball is known for.
As part of the broader Extreme Fastball organization, the 17B team provides players with the opportunity to compete at a high level while fostering a love for the game and building lifelong friendships.
We’re excited to support these young athletes as they gear up for their 2025 season.
We’re excited to announce that we will once again be supporting the MADD Message Yearbook this year!
The MADD Message Yearbook plays a vital role in raising awareness and funds to support MADD Canada in its mission to:
- Stop impaired driving
- Support victims of this violent crime
This impactful publication is distributed to hundreds of high-profile locations across Canada, sharing crucial information on:
- Victim services
- Educational programs
- Local chapter events
- Other important resources
By supporting the MADD Message Yearbook, SeaFirst Insurance helps spread these critical messages while strengthening our commitment to safer communities.
Thank you for being part of a team that values community support and making a difference! If you’d like more information about MADD Canada or our involvement, feel free to reach out.
Together, we’re helping to drive change.
We’re excited to announce our support and sponsorship for the Peninsula Eagles U9 Hockey Team this season!
As part of our ongoing commitment to community involvement, we’re thrilled to be sponsoring these young athletes as they grow their skills and love for the game. Let’s all cheer them on as they work hard and create lasting memories on the ice.
Go Eagles!
We’re pleased to sponsor The Hospital Activity Book for Children, an initiative dedicated to uplifting young patients facing health challenges. Since 1995, these books have offered engaging activities to children in hospitals, pediatric centers, and victim service units, helping them find comfort and distraction during difficult times.
Created in collaboration with Child Life Specialists, the books are designed for children ages 2-12 and include a range of activities from coloring pages to puzzles. Each page encourages kids to express themselves and cope with critical experiences in a way that is both supportive and age-appropriate.
By supporting this initiative, SeaFirst Insurance joins a network of businesses contributing to children’s well-being in our communities. Our sponsorship helps provide these books locally, offering young patients and their families moments of relief, connection, and joy when they need it most.
We’re excited to announce that we’re sponsoring the Peninsula Eagles U11A Hockey Team for the 2025 season! This sponsorship is part of our ongoing commitment to supporting youth sports and fostering strong community connections.
The Peninsula Eagles exemplify the values of teamwork, dedication, and perseverance—qualities we hold in high regard at SeaFirst.
We’re looking forward to watching these talented young athletes take on the season, and we’ll be cheering them on all the way!
Let’s go, Eagles!
We are thrilled to renew our support for the Central Saanich Little League, a cornerstone of youth sports in our community.
Based at Centennial Park in Central Saanich, BC, this volunteer-driven, non-profit organization has been nurturing young athletes since 1951. As proud members of Little League Canada, they welcome players of all skill levels to enjoy the game in an encouraging and inclusive environment.
Central Saanich Little League not only teaches the fundamentals of baseball but also inspires teamwork, resilience, and community spirit. With low registration fees made possible by community sponsors, they ensure that baseball remains accessible to all families.
We are pleased to announce that we will be continuing our support for the Central Saanich Lawn Bowls Club through their “Play for Life Sponsorship Program” for the 2024/25 season. This partnership aligns with our commitment to strengthening local communities and engaging in meaningful, community-based programs.
Our sponsorship aids the Club’s mission to provide inclusive recreation, especially with their expanding programming, which has led to a 25% increase in membership over the past year. The Club has grown its tournament participation and is actively creating opportunities for high school engagement and junior programs.
Our support also helps fund their efforts to enhance facilities and expand the weekly schedule to accommodate all members, making the sport accessible for everyone, from high school students to retirees.
As part of this partnership, SeaFirst will have a banner displayed at the Club, along with our logo on their website and during sponsored events.
We’re excited to announce our continued sponsorship of the Peninsula Baseball and Softball Association (PBSA) for another season!
PBSA, based at the iconic Rotary Park – Field of Dreams, provides fun and competitive opportunities for children and young adults to play baseball and softball. Each year, dedicated volunteer coaches and administrators create an inclusive environment where players, aged five through young adulthood, can build confidence, teamwork, and friendships that last a lifetime.
Supporting PBSA reflects our ongoing commitment to fostering community connections and encouraging local youth to aim high, both on the diamond and beyond. We’re proud to help these young athletes hit their goals, slide into new challenges, and shine as future leaders.
